Brand: Hyundai 
Campaign: iLife iGrand (unreleased)

Brief
This brief had initially asked for a copy writer to write for this campaign video however this evolved into both editing the footage as well as writing for this video. 

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Concept & Execution
This video was aimed at communicating to South African youth specifically millennial's, speaking both to them and as a representation of them. I had proceeded to take the perspective of depicting our youth as powerful thinkers unafraid to break the societal confines of the past.